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Jemy app

Jemy cover image.jpg

Revolutionizing the Car Buying and Selling Process

Jemy was a startup I conceptualized and co-founded with a friend, with the goal of completely digitizing and automating the car buying and selling process in South Africa.

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We had a connection with a friend who handles license renewals and buying/selling documents, and a partner at a dealership who was eager to pilot our initial MVP.

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Value Proposition


The key value we offered was the time saved for users, along with cross-selling opportunities for value-added services such as additional warranties, insurance, and more. Jemy would generate revenue by acting as a third-party seller of these value-added services.

Landing screen

Jemy cover image.jpg

Applications landing screen

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Summarised application screens

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Design system screens

Jemi DS cover.jpg

Typographic guidelines

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What to do next?

  • Design Validation and Iteration
    Validate designs through continuous user testing and development to ensure we’re meeting user needs and expectations.

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  • Lean Methodology and MVP
    Utilize Minimal Viable Features (MVF) within the lean methodology to rapidly iterate and test new features, ensuring efficiency and relevance in development.

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  • Pre-Launch Strategy
    Plan a pre-launch marketing strategy to build visibility and enhance customer awareness, setting the stage for a successful launch.

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© 2017 by Just Design Consulting

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