Jemy app

Revolutionizing the Car Buying and Selling Process
Jemy was a startup I conceptualized and co-founded with a friend, with the goal of completely digitizing and automating the car buying and selling process in South Africa.
​
We had a connection with a friend who handles license renewals and buying/selling documents, and a partner at a dealership who was eager to pilot our initial MVP.
​
Value Proposition
The key value we offered was the time saved for users, along with cross-selling opportunities for value-added services such as additional warranties, insurance, and more. Jemy would generate revenue by acting as a third-party seller of these value-added services.
Landing screen

Applications landing screen

Summarised application screens

Design system screens

Typographic guidelines

What to do next?
-
Design Validation and Iteration
Validate designs through continuous user testing and development to ensure we’re meeting user needs and expectations.
​
-
Lean Methodology and MVP
Utilize Minimal Viable Features (MVF) within the lean methodology to rapidly iterate and test new features, ensuring efficiency and relevance in development.
​
-
Pre-Launch Strategy
Plan a pre-launch marketing strategy to build visibility and enhance customer awareness, setting the stage for a successful launch.
